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The Public and Institutional Awards Diagnostic.

You are drawn to a large public award, or already pursuing one, but you do not yet know the honest answer to the first question, whether it is realistic for you, and then where you are in the work.

Public-award trouble comes in three shapes that need completely different work: you do not yet know which award, if any, fits you, you know which and need to win it, or you have won one and need to deploy and report it. This sorts out which one you have, confirms a public award is really your problem, checks honestly whether pursuing one is realistic, and hands you a plan, including the honest possibility that a big public award is not the right pursuit for you now. It is a sorting instrument and a reality check, not a fix. It will not win you an award. It takes about three hours, which you can spread across sittings, and it asks for an honest look at the relationships and civic standing you actually have.

If you cannot make payroll this month or the doors could close within weeks

A public award cannot help you in time, because the fastest one is many months and a political process away. Go to the two-minute steadiness check first for faster money, then come back and build the pursuit from steadier ground.

A pursuit begun in desperation usually fails. This is a route, not a stop.

Step 1

Picture the awards and the landscape

You cannot judge a public-award move without seeing what you already hold, what you are pursuing, and the relationships and standing you actually have to work with. List any public or institutional awards you already have, their scope and renewal timing, and any you are considering, then note honestly the relationships you have with the people who decide these awards: trustees, legislators, county or city officials, community leaders, a coalition.

Who: you, with board members, who often hold the civic and institutional relationships these awards turn on. Produces: a clear picture of the public awards you hold and want, and an honest read of the relationships you have to pursue them with.

Open the Awards and Landscape Snapshot →
Step 2

Confirm it is a public award, and locate where you are

First, make sure you are in the right place. Then place your situation in one of the three shapes, because the shape decides the guide.

Produces: a single, named finding, confirmed to be a public-award question: your work lives in choosing, winning, or deploying and reporting. This front-gate and locator is the Public and Institutional Awards Diagnostic tool.

Step 3

Check whether pursuing is realistic

A millage or an appropriation demands relationships, a coalition, and a civic standing that most organizations do not have, and pursuing one you cannot win burns a year you could not spare. This step forces an honest read on realism before you commit, and it applies when your finding is choosing or winning. If your finding is deployment, meaning you have already won an award, the pursuit is behind you: skip to Step 4.

Who: you, with the board, because pursuing a major public award is a strategic and political commitment the board must own. Produces: an honest verdict on whether a public award is realistic for you now, with the routes named if it is not.

If you do not have, and cannot realistically build in time, the relationships the award requires

The honest answer is not now. Route to the faster and surer engines, individual giving and grants, and to building the civic relationships over time, rather than to a campaign you will lose. Deciding not to pursue a big public award is a legitimate and valuable outcome, not a failure. And if the award would tie you to a public mandate that pulls you off mission, take that question to mission clarity and strategic direction. This is a route, not a stop.

Open the Realism and Fit Reality Check →
Step 4

Prioritize and sequence into your plan

Turn the finding into an ordered plan that names your first guide and follows the order these awards actually work: choose, win, deploy and report. You cannot win an award you have not chosen, or deploy one you have not won. Add anything the realism check surfaced, then give the first guide a real start date, or record the honest decision to raise money another way.

Who: you, with the board chair, because pursuing and accepting a major public award are board decisions. Produces: a one-page plan naming your first guide, what follows, and when you start, or a recorded decision to pursue other money.

Open the Prioritized Awards Plan →

When to call a real person

Two moments here already call for a professional, and the winning work carries more. If pursuing your award will involve asking a legislature for money, that is lobbying, and a tax-exempt organization has legal limits on it, so plan to bring in a nonprofit attorney. And if it will involve a ballot measure such as a millage, the rules on what your organization itself may do are strict, and getting them wrong can cost your tax-exempt standing, so an attorney is not optional. Naming these now is this work being honest about the most serious edges in it before you take a step you cannot easily take back.

How you will know it worked

You can say, in one plain sentence, whether your work is to choose, to win, or to deploy and report, or whether the honest answer is not now. You have a written plan with a first guide and a date, or a clear decision to pursue other money. And you know, honestly, whether you have the relationships and standing a big public award actually requires.

If you arrived here in a crisis and have now steadied

Once the acute money is handled, it is worth stepping back to look at the whole organization, not just the part that was on fire. There is a short whole-organization check-up waiting when you are ready. That is not a sales pitch. It is the next honest thing to look at. The whole-organization check-up →

You can always go back to the overview or start over from the welcome page.