Communication Snapshot.

Put your public communication on one page: how you describe yourself across your channels, where those descriptions disagree, and the honest signs of how the outside world actually receives you.

At the very start of the diagnostic, before you try to name what is wrong.

How you describe yourself

Your website's description of what you do

Your last appeal or newsletter

Your social presence, in a line

How you introduce the organization out loud

Where do these disagree with each other? Flag every inconsistency

Where you show up

The channels you currently use

How often you actually post or send, honestly

How you are actually received

Do the people who matter know you exist?

Can people who know you say what you do?

Do your asks and applications land, or fall flat?

When did an outsider last describe you back to you, and how close was it?

You are not solving anything yet. Two flags to carry forward: how much your own descriptions disagree with each other, and whether people simply have not heard of you versus have heard but do not understand. This feeds the Communication Diagnostic and the Outside-In Reality Check.

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Back to The Brand, Awareness and Storytelling Diagnostic, or start over from the welcome page.