Elementum

Who-We-Are Worksheet.

Get the raw truth of who you are on the table, who you serve, what you actually do, the change you make, and why you, so your message is built from reality rather than from what sounds impressive.

First in Clarify Your Message. Answer in plain words. Write the reality, not the aspiration.

Who you serve

Who actually walks through your door or receives your work? Be specific. Not who you wish you served, who you actually do

What you actually do

In plain words, what do you do for the people you serve? Strip out the jargon. Would a stranger understand this?

The change you make

What is actually different in a real life because of your work? The specific difference, not the abstraction

Why it matters, and why you

Why does this work matter? What would be lost if you closed tomorrow? What do you bring that others do not?

The disagreement check

Did your people give different answers to any of these? Note where

This is the true material your message will be built from. If it reads as buzzwords, push again for the plain, specific reality. And if you fundamentally disagree about what you do or who you serve, that is a mission problem, not a message problem, so settle that first in mission clarity. Feeds the Core Message Builder.

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