Elementum

Sustainable Channel Plan.

Choose the few channels you can actually keep up, matched to where your audiences are, so consistency is possible rather than a burst followed by silence.

In Get Seen, after the Audience and Channel Map.

Choose few, honestly

From where your audiences are, which channels could you realistically sustain given your actual time and capacity?

Be honest about the hours you have. Two channels done well and forever beat five done badly for a month

What will you deliberately not do, so you can sustain what you choose?

Define what each channel is for

Channel you will keep

Who it reaches

What it is for

Who produces it

Time a week

The sustainability test

Add up the weekly time. Can you truly keep this up in a busy month, not just a calm one? If not, cut a channel

The right plan is the one you can still be doing in a year. Ambition that collapses into silence damages you; modest consistency builds recognition and trust. A channel you go silent on is worse than one you never started, because silence reads as an organization in trouble. Feeds the Consistency Calendar.

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