Elementum

Reach-Through-Others Guide.

Turn the people who already believe in you, board, staff, volunteers, supporters, and partners, into a way to reach people you could never reach directly, because a trusted person's word travels further than any post or ad.

Last in Get Seen, and ongoing.

Equip your believers to spread the word

Give your board, staff, volunteers, and supporters the clear message and a few things they can easily share

Make sharing easy: a ready line, a story, a post they can pass on without writing it themselves

Ask your board especially, since they carry you into rooms you cannot enter

Build reach through partners

Which organizations already reach your audiences and share your goals? What could you do together that reaches both of your people?

Earn attention honestly

Look for honest opportunities to be seen: local press, community events, speaking, being a useful voice on your issue

Earned attention, someone else choosing to feature you, carries more trust than anything you say about yourself

Your own channels have a ceiling; the people who believe in you do not. Reach grows fastest when your supporters carry your message to their circles and trusted partners introduce you to theirs. It draws on the Message Guide so supporters share a consistent message.

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