Gather your evidence and the real voices of the people you serve into story material that is both moving and true, then hand the telling of it to the storytelling work.
After the Funder and Board Impact Report, once your reporting is honest.
| Story | The evidence behind it |
|---|---|
Confirm everyone whose story or image you use has genuinely consented and is portrayed with dignity, not as a prop for an appeal.
| Person | Consented? | Portrayed with dignity? |
|---|---|---|
The craft of telling the public story, the case for support, the campaign, the message, lives in brand, awareness and storytelling. Hand them material that is true and evidenced.
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