Turn your evidence into three plain, distinct statements: what you do, the world you want, and the values that govern how you behave.
Test: could your newest volunteer repeat it after hearing it twice? If not, cut it down.
Test: is this about the world, or about us? It should be about the world.
Test each: would we hold this even when it is expensive or inconvenient? If not, it is a poster, not a value. Cut it.
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