Elementum

Message Guide.

Capture your tested message in one simple guide, so everyone who speaks for you, staff, board, volunteers, uses the same words and the outside world hears one clear thing.

In Clarify Your Message, after the message is tested and lands. Put it all on one page anyone who speaks for you can use.

The one-page guide

The core message, one sentence

The few key points

The elevator version, spoken, for when someone asks what you do

A few plain do-say notes (the words that work)

A few plain do-not-say notes (the jargon and off-message phrases to avoid)

Get everyone using it

Walk your staff through it

Walk your board through it especially, because they represent you everywhere they go

Put it where the work is: onboarding, the website, your materials, your email signatures

Keep it alive

Who owns keeping the guide current

When it gets reviewed, so it does not drift back into inconsistency

A message guide works when the people who speak for you actually reach for it, and a stranger hears the same clear thing whether they meet your director, a board member, or a volunteer. Consistency is what turns a good message into a recognizable one. It feeds every later guide, which draw on this message.

Your answers stay in your browser on this page and are never sent anywhere. Use Save or print to keep your copy.

Back to Clarify Your Message, or start over from the welcome page.