Test real demand before you build, because the graveyard of ventures is full of things nobody wanted at the price offered.
The second step of testing, after the numbers. Talk to real potential customers, not friends being kind.
| Person | Would they actually use this | Would they pay your needed price | What do they use now instead |
|---|---|---|---|
If real only at a lower price, return to the unit economics, because the price and the costs have to meet.
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