Major Gift Prospect List and Rating.

Find your real major-gift prospects by looking at both capacity to give and genuine connection to you, because major-gift capacity is almost never where a leader first guesses.

Part A and B. Build and rate the list

Start with loyal donors and your board's own networks. Board members are your best source, because they know their peers. Rate each on capacity (high, medium, low) and connection (strong, some, cold).

Part C. Where your time goes

The prospects high on both capacity and connection come first. A high-capacity, cold-connection name is a cultivation project, not an ask.

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