Steward your major donors at the level of their gift and plan their next one, because a major donor kept and deepened is worth more than a new one found.
One row per major donor. This is deeper than the general stewardship practice, because a major relationship that gets a form letter will not last.
| Name | Owner | Last gift ($ / date / purpose) | Personal report given? | Real access given? | Next gift and rough timing |
|---|---|---|---|---|---|
For each donor, if personal reporting or real access to the work is a no, that is your next move.
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