Elementum

Lapsed Donor Reactivation.

Go back to the donors who drifted away with a genuine we-miss-you rather than a guilt trip, because a lapsed donor once believed in you and is far cheaper to win back than a stranger is to find.

Part A. Who to reach, and how

Personal contact for your biggest lapsed donors:

A warm note or letter for the rest:

Board members or loyal donors who could reach out to lapsed donors they know:

Part B. The message

Not guilt. Genuine: we noticed you, we miss you, and here is what you helped make possible. Draft the core line:

Part C. Record and learn

Name

What you sent

Result (gave again / no response / stop)

For those who do not come back, what the non-returns tell you (it often points to the leak in Step 1):

Your answers stay in your browser on this page and are never sent anywhere. Use Save or print to keep your copy.

What you learn feeds back into the Donor Stewardship System so the leak closes at the source. Back to the guide, or start over.