Turn your retention rate into a list of real people, the donors who left and the ones slipping, so the leak becomes names you can act on rather than a number you regret.
| Name | Last gift ($ / date) | Last contact | Reachable by |
|---|---|---|---|
| Name | Last gift ($ / date) | Last contact | Reachable by |
|---|---|---|---|
What do the leavers have in common? First-year donors who never got a real thank-you; mid-level donors nobody ever called; event guests who came once; donors who only ever got asks, never news.
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