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Lapsed and At-Risk Donor List.

Turn your retention rate into a list of real people, the donors who left and the ones slipping, so the leak becomes names you can act on rather than a number you regret.

Part A. The lapsed (gave last year, not this year)

NameLast gift ($ / date)Last contactReachable by

Part B. The at-risk (giving less, or later)

NameLast gift ($ / date)Last contactReachable by

Part C. The pattern

What do the leavers have in common? First-year donors who never got a real thank-you; mid-level donors nobody ever called; event guests who came once; donors who only ever got asks, never news.

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The lapsed names feed the Lapsed Donor Reactivation tool. Back to the guide, or start over.