Give everyone inside the organization the same words for the mission, so your people stop pulling in slightly different directions and calling it alignment.
| Place | Done? |
|---|---|
| Onboarding for new staff | |
| The volunteer welcome | |
| The top of staff meetings | |
| Email signatures or the intranet, if you have one |
The drift tell: when you hear three different descriptions of the mission from three people in a week, the shared language has slipped. The polished outward case for support is a separate build and lives in the storytelling work.
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