Shape candidate ideas from what you can actually do and what someone will actually pay for, and choose one concrete idea to test, rather than chasing what sounds exciting.
The third step of deciding, only where the screen said proceed.
For each candidate, name what you would sell, who would pay specifically (not everyone), why they would pay us, what asset or strength it uses, and how it connects to the mission. Shape two or three real candidates.
| What we would sell | Who would pay (specifically) | Why they would pay us | Asset it uses | How it connects to the mission |
|---|---|---|---|---|
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