Sort your donors into a few plain groups and set a year of contact where most touches give something, so asks land in a relationship rather than in silence.
| Group | Who is in it |
|---|---|
| New donors (need a strong welcome) | |
| Loyal repeat donors (deserve real attention) | |
| Lapsed donors (want back) | |
| Most significant givers (move into the major-gift work) |
For each, how often and how they hear from you across the year, with most contacts giving rather than asking. Fold any donor gathering in here as a giving touch, not a fundraiser.
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