Draw the path a supporter travels from never having heard of you to giving faithfully, name what moves them from one stage to the next, and put an owner on every move. A move with no owner does not happen.
| Stage | What moves them to the next stage | Owner |
|---|---|---|
| 1. They hear of you | ||
| 2. First-time giver | ||
| 3. Repeat giver | ||
| 4. Loyal giver | ||
| 5. Major supporter |
If most owners are your own name, your journey depends entirely on you, and that is a real limit to name in the plan, not to hide.
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