Elementum

Donor Acquisition Plan.

Bring new donors in deliberately, starting with the warmest sources, the people who already love you, before buying reach you cannot afford.

Part A. Warm sources first

The cheapest new donor comes from someone who already gives. Who will invite their friends and networks, and how:

Loyal donors who could bring a guest or make an introduction:

If you run events, decide the follow-up before the event, so it is a first step onto the donor journey, not a one-night transaction:

If events do not fit, the moment that does introduce you well (a tour, a volunteer day, a partner referral):

If and when you buy lists or ads, confirm the donor-privacy and solicitation-registration rules with a nonprofit attorney or accountant first:

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New donors land on the Donor Pipeline Tracker. Back to the guide, or start over.