Elementum

Core Message Builder.

Turn the raw truth about your organization into a short, clear core message: one sentence a stranger understands immediately, plus the few key points that fill out the picture.

In Clarify Your Message, after the Who-We-Are Worksheet.

The one sentence

Draft the single sentence that says what you do and for whom, so a stranger gets it at once

Test it: no jargon, no buzzwords, no insider language. Would your neighbor understand it?

Rewrite until a stranger would understand it immediately

The few key points

The need you address, in a line

Your approach, in a line

The difference you make, in a line

The plain-language test

Could you say this out loud to someone at a bus stop and have them understand?

Does it sound like a real person talking, or like a brochure? Aim for the person

A good core message is clear before it is clever. A plain sentence a stranger understands beats a polished one they do not. If you are choosing between impressive and understandable, choose understandable every time. Feeds the Message Test.

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Back to Clarify Your Message, or start over from the welcome page.