Change and Target Definition.

Define the change you seek as a specific, concrete decision, and name exactly who has the authority to make it, so your effort has somewhere to land rather than campaigning forever against no one.

First in Build a Strategy for the Change You Seek, before you map power or choose tactics.

Define the change as a specific decision

The wrong we see

The specific change, stated as a decision: not fix homelessness but this body adopts this policy, not more funding but this budget restores this line

Specific enough to know whether we won? What exactly tells us we won

Is this what the people we serve actually want, or what we assume? How we know

Name who can grant it

The specific decision-maker or body with the authority to make this change

If no single authority can grant it, the change is defined wrong. Redefine it as one a nameable authority can actually grant

The decision's real calendar: when is it actually made (a vote, a budget cycle, a rule-making window)

A good target is a specific decision a nameable person or body can actually make, on a real calendar, that the people you serve genuinely want, and specific enough that you will know whether you won. A change no specific decision-maker can grant is not a strategy target, it is a wish, and it will absorb your effort against no one. If you cannot name the authority, go back and define a change that has one. Feeds the Power Map.

Your answers stay in your browser on this page and are never sent anywhere. Use Save or print to keep your copy.

Back to Build a Strategy for the Change You Seek, or start over from the welcome page.