Build the sense of belonging to a group that is yours, reaching everyone rather than the in-crowd, and re-anchor the team in the mission that brought them here, because belonging and meaning are what turn a job into something people give themselves to.
Use it after recognition is underway, especially where the cause is not belonging or lost meaning.
The test: would a quiet person in a back-office role say they belong here and that their work matters? If the belonging only reaches the visible few near the leader, it is not belonging, it is a clique, and it will not rebuild engagement.
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