Elementum

Audience and Channel Map.

Name the few audiences whose attention would most change your organization, and find where each actually pays attention, which is often not where you assume.

First in Get Seen.

Name your priority audiences

The few audiences whose attention would most change things: which donors, funders, volunteers, partners, community members? Resist listing everyone, pick the few that matter most

Find where each actually pays attention

Priority audience

Where they actually spend attention

Whom they already trust

Where they gather

The honesty rule

Map where your audiences actually are, not where you wish they were or where it is easiest for you to post

This map tells you where to show up. If your current channels do not match where your priority audiences actually are, that mismatch is why your effort is not landing, and the next step fixes it by choosing channels that match. The right channels change over time; redraw this map as your audiences move. Feeds the Sustainable Channel Plan.

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Back to Get Seen, or start over from the welcome page.