Elementum

Audience Adaptation Guide.

Adapt your core case for each key audience, framing the same true story for what each cares about, without changing the underlying truth or making promises to one that contradict another.

In Build Your Case for Support, after the case is written and tested.

Name your key audiences and what moves each

Audience

What they most care about

What would move them

What proof they will want

Major donors

Foundations and funders

Community members

Corporate or partner

Adapt the case for each

For each audience, take the same true case and lead with what they care about most

Keep the core truth identical across all of them. Emphasis can change; facts and promises cannot

The consistency check

Would any two of your adapted versions contradict each other if the audiences compared notes? If yes, fix it. A donor and a funder who hear different stories will notice, and it costs you trust

Good adaptation is one true case, told to land with each audience, not several different stories. If your versions have started to contradict each other, you have crossed from adapting to fabricating. It serves the fundraising and grants work, which deploy the case to specific audiences.

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