Build an appeal part by part so no piece is left to chance, because an appeal that underperforms almost always has a part that slipped, not a mission people stopped caring about.
Work through every part before you send.
| Part | Ready? |
|---|---|
| The list: the right people, segmented, not a blast to everyone | |
| The ask: a specific, believable amount, not a vague any-gift-helps | |
| The story: one true story of a real difference, not statistics alone | |
| The reason to give now: a real deadline or reason | |
| The reply path: dead simple to give, online and on paper, with a monthly option | |
| The follow-up: planned before you send, not decided after | |
| The thank-you: ready to go the moment a gift arrives |
Your answers stay in your browser on this page and are never sent anywhere. Use Save or print to keep your copy.