Elementum

Annual Giving Program Planner.

Lay out the year of appeals and touches to your broad base as a deliberate program with goals and audiences, so giving happens on a plan instead of by mood.

Part A. The appeals you will run

Appeal

Purpose

Month

Goal

Audience

Part B. Audiences named

Which appeal goes to which group (from your Donor Segments), since a lapsed-donor appeal, a loyal renewal, and a new-donor welcome are not the same letter:

Part C. Alternate asks with gives

Placed on the Annual Fundraising Calendar so appeals alternate with thank-yous and reports, never three asks in a month:

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Each appeal is built with the Appeal Builder and Checklist. Back to the guide, or start over.